Social Media & Fan Engagement

While at YinzCam, I was able to lead the design of a social media game that would be featured in the teams applications. The game was based around a “Streak” concept. Fans would log in daily to answer trivia questions. The goal was to correctly answer questions as many days as they could. The fans with the highest “Streaks” would win prizes from the teams. Paired with a solid marketing campaign the game saw high participation for all of the teams.